The Agitator

Lately I’ve added another source to my daily email feeds … Hispanic Trending. Hispanic Trending, the work of marketing consultant Juan Tornoe, compiles a handful of articles from various sources each day that give insight into the Latino community — everything from political ...  Read more

Writing in Engage: Hispanics, interactive marketing consultant Lee Vann provides this astonishing stat: Back in February 2008, Facebook produced a Spanish-language version (note: with help from its user community). At the time, there were 2.3 million Facebook users in Spanish-speaking countries ...  Read more

Yesterday I whined about mainstream nonprofits seeming to ignore Hispanics, at least as prospective donors. "Am I beating a dead horse," I asked, or can some Agitator readers who are doing anything to enlist  this audience step forward? Lilliam Sanchez of the March of Dimes did so ...  Read more

Periodically, I pass along articles talking about marketing to Hispanics. Here are a few more … from Business Week re TV advertising, Online Media Daily re online behavior, and from Engage:Hispanics re  brand perceptions. All good background reading. But am I beating a dead horse here? ...  Read more

So, you want to grow your organization. Who do you listen to for insight into how to expand your audience — your current best donors, or some new audience that you believe represents your growth opportunity? And how do you listen? Here’s an article, via Social Media Insider, with some ...  Read more

I know … "Belford, we’re sweating making our fundraising budget this year, 2009 looks even more challenging, and you’re blogging on targeting Hispanics … what planet are you living on?! Fine, spend 90% of your efforts on paying the rent. But unless your nonprofit is ...  Read more

The Agitator’s Week in Review. This was a week that began and ended with drama and suspense. In Washington, D.C. “The Bailout” which went down in flames on Monday rose from the ashes on Friday amidst a torrent of fear and loathing on Main Street. In between, in St. Louis, millions glued ...  Read more

  The Agitator’s Week In Review.  This was a week for politics, beginning with the Washington, D.C. soap opera over the on-again-off-again bailout of the  U.S. financial system and ending with the on-again Presidential Debates in Oxford, Mississippi. Regardless of where you ...  Read more

Hispanics total 46 million in the US, or about 15% of the population.A recent survey by the Pew Hispanic Center indicates they are becoming more pessimistic about the outlook for Latinos in America, with some of this discontent rubbing off on the Republicans.50% of Hispanic adults say the situation ...  Read more

For most US nonprofit fundraisers, Hispanics are probably just appearing on the edge of their radar as an audience to target. Indeed, fundraisers prepared to retire within, say, the next ten years can probably do so before they need to show hard results from this population. But for the rest of ...  Read more