The Agitator

Pew Internet Research has released survey results indicating that 40% of adult American cell phone owners now use their cell phones to access the internet, email, or instant messaging. 34% (up from 25% in 2009) use their cellphones to access email. With outbound email appeals still the workhorse ...  Read more

Care2 is sponsoring what looks to be an intriguing webinar this Thursday the 17th, 2p eastern … The Networked Nonprofit. Content is based on new book by Beth Kanter (Beth’s Blog) and Allison Fine (writer on social change): The Networked Nonprofit: Connecting With Social Media To Drive ...  Read more

“Let me listen to your brain.” That’s the refrain of this catchy video from NeuroFocus, a company that specializes in measuring brain reactions to various stimuli (e.g. words, images, TV commercials, logos, etc) to gain marketing insights. What they claim to measure is ...  Read more

Here’s the lead paragraph from a recent article in Fast Company: "Anyone–and I do mean anyone–can sign up to use Square and begin accepting credit card payments. Here’s how it works." It’s about a device from SquareUp.com that you (or say, your canvassers ...  Read more

From DirectMarketingIQ, here’s an analysis of the direct mail stream over the past two years. The data are drawn from the 10,000 mail piece archive of Who’s Mailing What! The big news is that fundraising mail has flourished in comparison to other commercial mail over the last two years ...  Read more

I’m scratching my head as to why we haven’t looked into the availability of fundraising videos before. Not online pitches by nonprofits, but rather "how to" videos. But today in one of my various info feeds I was struck by an item describing this YouTube video — ...  Read more

Wired has a great article illustrating “crowdfundng,” the process by which groups can be formed online to target donations at a specific project. The Wired story features MyProjects, an initiative of Cancer Research UK. Using MyProjects, donors can choose specific cancer research they ...  Read more

Here is a "must read" report from Blackbaud and Charity Dynamics: Making Event Participants More Successful with Social Media Tools. The two firms looked at 1750 events with nearly one million participants to answer these questions: Do integrated Facebook® tools help make event ...  Read more

In the process of answering the essential “who”, “what”, “when”, “where” and “why” questions in planning a fundraising program or campaign, most of us begin with the identification of the prospective audience. In short, “Who&rdquo ...  Read more

Today’s post is #1001 from The Agitator. With one thousand down, we’re eager to publish one thousand more and hope you’re equally eager to read them! When we started The Agitator in 2006, fundraising was enjoying a bull market. Just about everything worked. Just about everyone ...  Read more