Tuesday, June 29th, 2010
Back in November 2007 we ran a post titled, Snorting Oxytocin, with this lead … “Attention major gift fundraisers!! Next time you’re about to pop the question to a prospect (the fundraising ask, that is), squirt a dose of oxytocin up their nose. You might get two-and-a half ... Read more
Wednesday, June 16th, 2010
Imagine yourself an investor being only able to follow the Dow-Jones Index on an annual or quarterly basis. Not very helpful in today’s economic roller coaster. Well, fundraisers currently face much the same problem because, until now, virtually all publicly available information used to ... Read more
Thursday, June 10th, 2010
Pew Internet Research has issued two studies that should be great interest to nonprofits in the advocacy and community action spaces. The first, Neighbors Online, notes the increasing use of online tools by citizens interested in tracking community events, news and issues. Most folks still engage ... Read more
Friday, May 21st, 2010
Fenton Communications has just released its latest survey of donor attitudes and behavior, looking at 1000 nationally representative US donors who have given at least $20 in the past year. Plenty of interesting findings to chew over here regarding giving plans for the coming year, attributes of ... Read more
Thursday, May 20th, 2010
“Let me listen to your brain.” That’s the refrain of this catchy video from NeuroFocus, a company that specializes in measuring brain reactions to various stimuli (e.g. words, images, TV commercials, logos, etc) to gain marketing insights. What they claim to measure is ... Read more
Friday, March 26th, 2010
Convio has produced this valuable white paper on generational giving patterns. It’s based on a 2010 survey of 1500 recent donors to nonprofits. The paper is framed around four segments — Matures, Boomers, Gen X and Gen Y. It’s chock full of data on how different generations give ... Read more
Tuesday, March 23rd, 2010
Here from Harris Interactive, in order, are the "Top 10" nonprofit brands consumers say they would most likely donate to: Susan G Komen for the Cure American Cancer Society St. Jude’s Research Hospital Goodwill Industries Salvation Army Cleveland Clinic Heifer Project ... Read more
Tuesday, March 16th, 2010
For five centuries, from the Phoenicians to the global exploration of the 15th century Spaniards the conventional wisdom of navigation rested on the belief that the Earth was flat. Venture farther than the known oceans and you would fall off the edge of the Earth into the mouths of dragons, the ... Read more
Tuesday, March 2nd, 2010
Here is a "must read" report from Blackbaud and Charity Dynamics: Making Event Participants More Successful with Social Media Tools. The two firms looked at 1750 events with nearly one million participants to answer these questions: Do integrated Facebook® tools help make event ... Read more
Friday, February 26th, 2010
If you are trying to figure out Millennials (the 18-29 year old generation), here from Pew Research is the study you’ve been waiting for. The Millennials: Confident. Connected. Open to Change looks at Millennials across all dimensions — lifestyle, technology use, social and political ... Read more
