The Agitator

At the risk of signaling my age, I’m pleased to report that all those Saturday mornings of watching Mr. Wizard on black & white TV paid off. I just scored 100% on Pew Research Center’s science quiz. Mr. Wizard would be proud! You can take the quiz here. Of  greater ...  Read more

Beginning with the New Year, Tom and I have been pounding away on the subject of “loyalty." The term means different things to different folks. A key factor is likely to prove to be "involvement." ( We have a series of surveys and other analytic projects in the works which ...  Read more

I know … "Belford, we’re sweating making our fundraising budget this year, 2009 looks even more challenging, and you’re blogging on targeting Hispanics … what planet are you living on?! Fine, spend 90% of your efforts on paying the rent. But unless your nonprofit is ...  Read more

Here in the United States today we celebrate our annual blessings and give thanks. The Canadians got the jump on us a month ago. And we’re celebrating not a moment too soon. With jobs shrinking, money and savings drying up, and with global economic horrors rising, it’s frankly a ...  Read more

Usually we write about communications technology in the context of nonprofit fundraising or issue advocacy. But we saw this impressive announcement from the UN Foundation and just had to pass it along. The UN Foundation and the Vodaphone Foundation have partnered to develop and introduce software ...  Read more

Rejoice! The world of Fundraising Esoteria is now much richer and I just couldn’t wait to share the joy! The most recent issue of PS: Political Science and Politics, a journal of the American Political Science Association carries great news for Democratic fundraisers and candidates:  ...  Read more

Last week, as the primary phase of the presidential campaigns ended and the run up to the November elections began in earnest, Ad Age and Digital Hollywood held their co-produced extravaganza Advertising 2.0 in New York City. Among the panelists was Kristi Vandenbosch head of Tequila, the global ...  Read more

Last week was devoted to the up and coming world of social networking and the younger demographic active in that area. But here’s some equal time for seniors, who are typically online 44 minutes a day. From a report prepared by Focalyst and Dynamic Logic, here’s a profile of what ...  Read more

Remember the good ‘ol days of direct mail fundraising, when if you needed names you just went out and rented or exchanged for them by the bucketloads? And if you knew what you were doing, you could get pretty decent ones. Of course in the online fundraising culture, new rules apply. [How we ...  Read more

Here, from Inside Direct Mail, is an elementary but decent article on direct marketing to Boomers. Roger & Tom SHARETHIS.addEntry({ title: "Are You Targeting Boomers?", url: "http://www.theagitator.net/general-post/are-you-targeting-boomers/" }) ...  Read more