Target Marketing is offering a free (registration required) ‘white paper’ on email... Read more
email marketing
Reactivating ‘Inactives’
It’s fascinating to watch how commercial marketers deal with the same problems nonprofit... Read more
Online Fundraising Tips From Convio
Convio has issued guides with important tips on two of the highest leverage points in the online... Read more
Fundraising & The Value Of Email Addresses
We’re back on the Retention Trail today. Rick Christ, a VP at Amergent, has just issued Donor... Read more
Email Response Metrics
Here’s a new study from marketing agency Harte-Hanks that will allow you to benchmark some of... Read more
A Multi-Channel Renewal Strategy
Direct Marketing IQ has just published an excellent fundraising guide, titled The Art & Science... Read more
Online Ghost Haunts All Fundraisers
Target Analytics released its 2011 Benchmark Study of Internet and Multi-Channel Giving... Read more
‘Cause Fatigue’ On Social Media?
Interesting new research on causes and social media from Georgetown University’s Center for... Read more
Facebook Versus Real Money
Yesterday we noted Facebook’s new Resource section for nonprofits, and quoted FB’s own... Read more
Lesson In Higher Ed Marketing
This post isn’t about fundraising directly, but it does shed some light on marketing higher... Read more
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