There’s testing. And then there’s brain impulse measuring. This article from The Guardian reports that 10% of prime time TV ads have been developed using neuromarketing techniques … reading the brain’s reactions to creative stimulus in real time. So, I’m wondering … who will be... Read more
drtv
Checklist Heaven
Direct marketing guru Denny Hatch was so enthralled with The Checklist Manifesto by Atul Gawande... Read more
Grist Online Fundraising
Last week, I received an email fundraising pitch from Grist, the environmental e-magazine … A... Read more
Medicins Sans Frontieres
I’ve been thinking about this video ad from Medicins Sans Frontieres, which has stirred up... Read more
Best Fundraising Video Contest
Given that The Agitator often encourages fundraisers to experiment with online video, we’re... Read more
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