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Nancy Schwartz on Komen Versus Planned Parenthood
Dear Debra, Thanks for sharing your thoughts here. My issue with Komen is their lack of transparency, honesty and reliability. They've b [more...]
Debra Richmond on Komen Versus Planned Parenthood
Tom, I am surprised. Not that you would be pro or anit PP, or pro or anti Komen, but that you would pass along this article as excellent [more...]
Jeff M on Komen Versus Planned Parenthood
Hey Tom, do you remember when Planned Parenthood affiliates in seven or eight states accepted donations restricted for aborting black childr [more...]
Mazarine Treyz on Flat Earth Fundraising: Moneyball
I came here from Pamela Grow's enewsletter. And I'm so happy that I did! It's amazing what you don't know about a game that you've been play [more...]
Thomas on Mobile Shopping for Charities
Tom, good post on the increasingly relevant topic of Mobile and nonprofits. In a recent digital marketing survey that Charity Dynamics condu [more...]
David Cravinho on Mobile Shopping for Charities
Interesting figures... I know that I do this sometimes while shopping so it's reassuring to se that it's not just me being geeky. The tw [more...]
Gerald Sweitzer on Mobile Shopping for Charities
I may be old fashioned, but I would not turn to others (friends, acquaintances, etc) for their opinion on a charity I might give to. I w [more...]
Kate on Direct mail: How To Beat The Control
Moneyball Creative and Strategy ....
Randy on Needed: Hispanic Donors
Good post. Thanks Tom. RA
Katharine Vuille on Needed: Hispanic Donors
I spent 8 years managing an English/Spanish program for a larger International Catholic non-profit and cannot stress the importance of getti [more...]

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drtv

Be The First On Your Block!

By tbelford | January 27, 2012

There’s testing. And then there’s brain impulse measuring. This article from The Guardian reports that 10% of prime time TV ads have been developed using neuromarketing techniques … reading the brain’s reactions to creative stimulus in real time. So, I’m wondering … who will be... Read more

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