Category: DonorTrends

Engagement = $$

Monday, August 3rd, 2009

Here is ENGAGEMENTdb, a study of the top 100 global brands (as rated by Business Week/Interbrand) and their use of social media, done by two firms that specialize in the space, Wetpaint and Altimeter Group. I’ll jump right to the conclusion: "… the most valuable brands in the ...  Read more

How To Measure Loyalty

Tuesday, July 21st, 2009

In this mini-debate from DMNews, three approaches to measuring loyalty are advanced: 1. Lifetime value — the person who buys (donates) the most over the longest period. 2. Share of wallet — the person who devotes the largest percentage of their spend (or donations) in your category to ...  Read more

Friend, Or Mere Acquaintance?

Wednesday, June 10th, 2009

Our sister firm DonorTrends has just been in the field with a survey on donor loyalty for a major national nonprofit. This group has been around a few decades, long enough to develop some considerable brand awareness and loyalty. Here’s an interesting finding: Respondents are three times ...  Read more

Direct Mail Is Dying. Again!

Monday, June 1st, 2009

Here’s another prediction of the death of direct mail, as reported on frogloop. Says research firm Borrell, spending on direct mail will decline by 40% over the next five years. Get a move on direct mail fundraisers! In five years your medium will be dead. Just like radio. Forget this ...  Read more

Who Gets The Most Loyalty?

Thursday, May 28th, 2009

This week, a brand you’ve all heard of — and probably enjoyed — announced it was beginning its first ever loyalty program. Here are some quotes from the brand’s spokesman, Mike Giresi, as reported in DM News. Try to guess the brand. "We’ve been talking about ...  Read more

Donor Superstars Now Available

Tuesday, May 26th, 2009

Our latest white paper on donor loyalty, Donor Superstars: Working with Your Missionaries, is now available. Based in part upon our DonorTrends survey research, Donor Superstars looks at two very special groups of donors — Recruiters and Loyalists. Recruiters are the donors who actively ...  Read more

Hispanic Surge On Facebook

Friday, May 8th, 2009

Writing in Engage: Hispanics, interactive marketing consultant Lee Vann provides this astonishing stat: Back in February 2008, Facebook produced a Spanish-language version (note: with help from its user community). At the time, there were 2.3 million Facebook users in Spanish-speaking countries ...  Read more

Twitter: Stupid Or Historic?

Monday, May 4th, 2009

On Friday, the White House signed on to Twitter (as well as Myspace and Facebook) - the latest high profile poster on the world’s fastest growing social network. Twitter traffic has already more than tripled in 2009.  In fact, over the past 12 months, traffic to Twitter.com has ...  Read more

Are You Getting Ready?

Tuesday, April 21st, 2009

In a recent blog post, marketing maven Seth Godin predicted that 90% of sales will come from word of mouth or digital promotion by 2011. He asked: "How do you change what you’re doing today to be ready for that?" Think about it … can you imagine that 90% of your ...  Read more

Latest Stats On Social Nets

Monday, April 20th, 2009

There’s lots of fresh data floating around on usage of social nets. This summary from comScore indicates that MySpace, with 70 million visitors in February, is still the #1 site for online US adults, but Facebook at 57 million is growing fastest (77% in past 12 months, compared to ...  Read more