The Chronicle of Philanthropy reports that two-thirds of donors are planning to cut back their... Read more
donor retention
The Ideal Premium?
Ideally, no premium. Seth Godin has been promoting End Malaria the past couple of days, and here... Read more
More Donors Down The Drain
In what it spun as good news, the Association of Fundraising Professionals, in the latest report of... Read more
Sorry, Hard Work Required
As The Agitator bangs away on improving donor retention, we’re mindful that success requires... Read more
Do Your Donors Want To Relate?
The truth is … many do, some don’t. And of course the trick to optimizing your... Read more
Reactivating ‘Inactives’
It’s fascinating to watch how commercial marketers deal with the same problems nonprofit... Read more
Are We Completely Wrong?
Donor-Central asks: Are we completely wrong? Posing the possibility that donors don’t want... Read more
More Than A Fundraising Dating Service
With her usual style, grace and sense of humor Margaret Battistelli Gardner, the Editor-in-Chief... Read more
The Long Term Test
Earlier this week Reinier Spruit (at Greenpeace International) posted at 101Fundraising regarding... Read more
The Fundraising Effectiveness Report
I am totally embarrassed to admit that I’ve just taken my first look at the 2010 Fundraising... Read more
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