Yesterday on his Future Fundraising Now blog (before which The Agitator often genuflects), Jeff... Read more
direct marketing
Flat Earth Fundraising: Ice Cream Murder And Donor Loyalty
Looking for a shorthand way to understand how you can improve donor lifetime value by 130%? Then... Read more
Terrific Fundraising Insights
Mark Phillips of UK’s Bluefrog fundraising agency, is a consultant I’d probably hire... Read more
Drivers Of Donor Commitment
Most fundraisers talk a good game these days about the need to build durable donor relationships... Read more
The Ideal Premium?
Ideally, no premium. Seth Godin has been promoting End Malaria the past couple of days, and here... Read more
Sorry, Hard Work Required
As The Agitator bangs away on improving donor retention, we’re mindful that success requires... Read more
Three Things Donors Want
I like Seth Godin best when he focus directly on marketing, as opposed to his ‘Rah Rah’... Read more
Integration: Fundraising’s Elusive Grail
Convio has just released its latest Integrated Multi-Channel Marketing Study and it’s well worth... Read more
Are We Completely Wrong?
Donor-Central asks: Are we completely wrong? Posing the possibility that donors don’t want... Read more
More Than A Fundraising Dating Service
With her usual style, grace and sense of humor Margaret Battistelli Gardner, the Editor-in-Chief... Read more
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