The Agitator

If your nonprofit is raising much money online, you’re probably doing it via "old-fashioned" email campaigns, not social media (yet). And if that’s true, here’s a blog you might want to follow … The Retail Email Blog Written by Chad White at email marketing firm ...  Read more

Here are the stats on direct mail volumes from the latest USPS Household Diary Study (2008). As reported by the Center for Media Research, key factoids include: U.S. Households received 148.6 billion mail pieces in 2008, of which 63% was advertising. Income, education and age of head of ...  Read more

I don’t know what set him off, but marketing maven Seth Godin recently posted an article titled Magic beans, TV and the web. Here’s the kernel: "On the web, there are countless marketers just standing around waiting for someone to hand them the magic beans. And that’s the ...  Read more

Back in July, Mark Dolliver wrote this terrifically insightful article in Adweek regarding marketing to today’s age 65+ consumer. [Sorry, I'm just catching up to this, thanks to a mention by the Boomer Project.] Dolliver refers to this group as the Silent Generation (born 1925-42) ...  Read more

Judging from the number of "Out of Office" bouncebacks we’re getting this week, I’m assuming that lots of folks are "at the beach." That means they’re missing Steve MacLaughlin’s (of Blackbaud) Netwits webinars this week. One a day, with these topics ...  Read more

To a communications or fundraising professional, "what is relevant" to my target audience or prospect is — or should be — the threshold question. Relevance to the receiver — not you the sender — is what determines whether your message or appeal has the remotest ...  Read more

I love this online fundraising campaign run by the Salvation Army in the Detroit region. And I also love the fact that they employ someone (that would be Michelle St. Pierre) with the title, Director of Integrated Marketing! Somebody out there gets it. This campaign was put together with e-Miles ...  Read more

No, says e-marketer Loren McDonald. Here’s an abridged list of what Loren says the successful email marketer really needs to know [with my comments from the peanut gallery]: 1. Email strategy — know how to create an email marketing plan and program that maximize the channel’s ...  Read more

Or at least that’s what Jason Falls claimed on his blog, Social Media Explorer. Then he proceeded to pass along the advice he had offered in a webinar on behalf of National Safe Place. The organization is headquartered in Louisville and started as a program of the YMCA there in 1983. They ...  Read more

Two days ago, I urged Agitator readers to check out this report on Engagement, which proffers evidence that the most financially successful commercial brands are also the most adroit users of online social media. And I suggested that this same relationship might hold for nonprofits. I love a good ...  Read more