Friday, July 2nd, 2010
Consumer Reports publishes a series of monthly indices on consumer’s economic well-being … all based on survey research. The latest report is not a source of much optimism that consumers are feeling better about their financial prospects or might be more inclined to spend (or donate) ... Read more
Monday, June 21st, 2010
If your data indicates that most of your small gift income still comes from direct mail, and you think most of your donors are over fifty years old, but you sense more and more online interaction with your donors is happening (and more is possible), then whose online practices might you pay special ... Read more
Friday, June 4th, 2010
Yesterday, in the course of making some comments about raising money from Boomers, I published this chart estimating the number of individuals in each cohort prepared by The Boomer Project. Today I want to make a different point about this chart. Today there are already more than twice as many ... Read more
Thursday, June 3rd, 2010
I love these reports from The Boomer Project … they’re the Agitator’s agitator. While they almost never address fundraising directly, one need only scratch lightly to discover some implications. There are some great nuggets in this one. For example, I’ve just learned that ... Read more
Friday, May 21st, 2010
Fenton Communications has just released its latest survey of donor attitudes and behavior, looking at 1000 nationally representative US donors who have given at least $20 in the past year. Plenty of interesting findings to chew over here regarding giving plans for the coming year, attributes of ... Read more
Friday, May 14th, 2010
At Engage: Hispanics, Lee Vann of interactive agency Captura Group offers the latest stats on use of social media by Hispanics. Some key factoids: 84% of Hispanics have a broadband connection vs. 79% of Whites 36% of Hispanics view the Internet as tool for building a better life vs. 30% of ... Read more
Tuesday, April 27th, 2010
This post won’t help you raise more money tomorrow. However, it deals with a demographic and attitudinal shift that will affect nonprofit fundraising for decades to come. There are lots of "Boomer experts" touting their insights … you might say it’s a booming business ... Read more
Wednesday, March 31st, 2010
I love Todd Cohen’s Philanthropy Journal. Excellent range of content. I’m a faithful reader. But I hate this March 26 headline: Fundraising out of sync with giving habits Todd’s story leads as follows: "Technology is changing the way people give, with different ... Read more
Friday, March 26th, 2010
Convio has produced this valuable white paper on generational giving patterns. It’s based on a 2010 survey of 1500 recent donors to nonprofits. The paper is framed around four segments — Matures, Boomers, Gen X and Gen Y. It’s chock full of data on how different generations give ... Read more
Wednesday, March 10th, 2010
Two interesting articles about Boomers came my way in the last couple of days. Maybe some insights here for fundraising messages. The first, from Brandweek, discusses the new advertising campaign of AARP. It’s hard to imagine any outfit with a bigger stake in understanding Boomers and their ... Read more
