Looking for a shorthand way to understand how you can improve donor lifetime value by 130%? Then... Read more
database marketing
Cool Data For Alumni Fundraising
The Agitator has heaps of .edu readers whom we don’t frequently address specifically. So... Read more
Flat Earth Fundraising: Asking Amounts
I’m truly not old enough to remember when physicians abandoned the use of leeches. But, I am old... Read more
UK Donor Commitment Study
Our colleagues at DonorVoice are going to replicate in the UK their recent US study of donor... Read more
Beating Our Chest
Sorry, but I’m proud of the recent work Roger and Kevin have done at DonorVoice on donor... Read more
Proving The Value Of Donor Commitment
On Tuesday, my colleagues Roger Craver and Kevin Schulman hosted a webinar on ‘donor... Read more
Drivers Of Donor Commitment
Most fundraisers talk a good game these days about the need to build durable donor relationships... Read more
Sorry, Hard Work Required
As The Agitator bangs away on improving donor retention, we’re mindful that success requires... Read more
Reactivating ‘Inactives’
It’s fascinating to watch how commercial marketers deal with the same problems nonprofit... Read more
Integration: Fundraising’s Elusive Grail
Convio has just released its latest Integrated Multi-Channel Marketing Study and it’s well worth... Read more
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