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creativity

WWF Gets It Right, Almost

By tbelford   |   August 19, 2011

Jeff Brooks at Future Fundraising Now can be pretty scathing when he blogs about nonprofit ads that... Read more

Using Video To Support Your Cause

By tbelford   |   May 27, 2011

Here’s a short piece — with great examples — from the Chronicle of Philanthropy... Read more

The Role Of Sex In Fundraising

By rcraver   |   May 2, 2011

Poor Tom. Battered by Agitator readers (rightfully!), all in response to his Direct Mail Package... Read more

Two Online Campaigns We Like

By tbelford   |   April 22, 2011

Our content has been pretty heavy the past few days. This is a bit lighter. Just two campaigns... Read more

Social Media Video Primer

By tbelford   |   March 18, 2011

Especially if you work in a small nonprofit, you’ll find this video presentation by Tim Bete... Read more

The Old Big Thing

By tbelford   |   March 15, 2011

Marketing maven Seth Godin finished a recent post/rant with this comment: “I love to hear... Read more

Name A Roach

By tbelford   |   February 16, 2011

I once had to raise money for a far-flung conservation program seeking to restore habitat for... Read more

Judging A Fundraising Letter

By tbelford   |   January 27, 2011

Courtesy of SOFII, here is the latest direct mail tutorial from copywriting guru Jerry Huntsinger... Read more

Why Stories Sell

By tbelford   |   January 12, 2011

Regular Agitator readers know I fancy the website … Neurosciencemarketing.com. Its author... Read more

Favorite, And Least Favorite, Appeals

By tbelford   |   January 5, 2011

Over the holidays, a couple of online appeals really called out to me. They were creative. They... Read more

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