Friday, May 21st, 2010
Fenton Communications has just released its latest survey of donor attitudes and behavior, looking at 1000 nationally representative US donors who have given at least $20 in the past year. Plenty of interesting findings to chew over here regarding giving plans for the coming year, attributes of ... Read more
Monday, March 22nd, 2010
I just really enjoyed these two articles … so bear with me … I’m sharing them. Both relate to memorable, durable marketing. Easy lifting for Monday. The first reports on a survey conducted for Forbes on the most memorable fictional brand spokespeople (often spokescreatures!) ... Read more
Wednesday, February 24th, 2010
The NY Times had an interesting article yesterday on how Tufts University was inviting applicants for admission to submit YouTube videos as part of their applications. Great idea! While enterprising students have been sending videos with their applications for some time at their own initiative, it ... Read more
Wednesday, May 6th, 2009
To every fad there is a season … churn, churn, churn! Marketing maven Seth Godin seems to think Twitter has a short shelf life, citing this report from Nielsen Online that the churn rate on the service is 60% … as in, six-in-ten Twitter users in a given month fail to return the ... Read more
Wednesday, March 4th, 2009
I just got around to seeing Slumdog Millionaire last weekend, and was left feeling pretty miserable about the lives of children in India. So I was pleased to receive this press release today from CAFAmerica, an organization that helps foundations and individuals direct their international ... Read more
Wednesday, December 10th, 2008
Two colleagues of mine, Ryann Miller and Caity Craver — both from DonorTrends and both a generation younger — recently shared with me this email exchange they had. The topic: TV "reality shows" based on giving away big sums of money. Perhaps you’ve seen these programs ... Read more
Saturday, October 4th, 2008
The Agitator’s Week in Review. This was a week that began and ended with drama and suspense. In Washington, D.C. “The Bailout” which went down in flames on Monday rose from the ashes on Friday amidst a torrent of fear and loathing on Main Street. In between, in St. Louis, millions glued ... Read more
Friday, October 3rd, 2008
MySpace, with 120 million users, has teamed up with PayPal to introduce a fundraising widget for individual and nonprofit members to use on their MySpace sites.They seem to be promoting it to celebrities to create some buzz.Here’s an example of the widget singer Hilary Duff is using to raise ... Read more
Monday, September 15th, 2008
I’d really like your feedback on this one. As you know, I’m a big fan of using online video to help deliver calls to action, including fundraising appeals. Most of what I’ve seen has a homespun or cinema verite’ look to it. But here’s something quite different ... Read more
Wednesday, August 20th, 2008
Rejoice! The world of Fundraising Esoteria is now much richer and I just couldn’t wait to share the joy! The most recent issue of PS: Political Science and Politics, a journal of the American Political Science Association carries great news for Democratic fundraisers and candidates: ... Read more
