Friday, June 25th, 2010
The Agitator is often asked to endorse specific fundraising campaigns, and our policy is to respectfully decline. There are simply too many, we haven’t the resources to evaluate conscientiously, and who are we to pick and choose anyway?! It’s bad enough that we bombard you daily with ... Read more
Wednesday, May 5th, 2010
I’m hugely impressed with Nancy Schwartz’ analysis of the Komen For The Cure’s (Komen) disastrous cause marketing partnership with Kentucky Fried Chicken (KFC). Nancy does a terrific job of both dissecting the bad idea itself and then commenting on Komen’s communications ... Read more
Wednesday, October 28th, 2009
Cone, an agency known for its expertise in cause marketing, has released some findings from its 2009 study of how consumers interact with brands online. The Cone study looks in part at the role of social media in generating awareness and support for causes. Cone notes that 80% of respondents say ... Read more
Thursday, August 20th, 2009
Here are two recent articles from Marketing Daily describing the current state of play of cause marketing in the U.S. In the first, sponsorship giant IEG projects that $1.55 billion will be spent on cause marketing in 2009. IEG cites survey data saying that 41% believe companies should increase ... Read more
Tuesday, August 4th, 2009
A study by Anderson Analytics of online social net use, reported here on MediaPost and here in Business Week, contains good news for cause marketers and fundraisers. According to the study, which followed 5,000 online users, those who belong to a social net are four times more vocal about ... Read more
Friday, February 6th, 2009
This story from Brandweek says Yes. One marketer says "green" is too intellectual … the payoff for getting involved is too distant. Others attribute a surge in community service to the exhortations of President Obama. Here are two excerpts that struck me … "Perhaps no ... Read more
Wednesday, January 28th, 2009
We’ve been talking lately about using social nets like Facebook and MySpace as “enablers” that can equip a nonprofit’s strongest supporters – your missionaries – to help fundraise for your cause. In this instance, your nonprofit would be reaching out to its most ... Read more
Saturday, October 25th, 2008
The Agitator’s Week In Review. As news of economic woes continued again this week tension and quiet terror grew even more noticeable among some fundraisers. Tom and I have quite different views over just how worried we all should be. So, we talked it over and put up our first audio ... Read more
Saturday, September 27th, 2008
The Agitator’s Week In Review. This was a week for politics, beginning with the Washington, D.C. soap opera over the on-again-off-again bailout of the U.S. financial system and ending with the on-again Presidential Debates in Oxford, Mississippi. Regardless of where you ... Read more
Tuesday, September 23rd, 2008
This recent survey by the Pew Research Center has found that of the 44% of the public that goes online regularly at work, 70% check the news through the day.But what news are they following?Observes Pew:“The quest for news at work might come as a surprise in the face of findings about the ... Read more
