A couple of posts back, we said, “The product matters“. In response, along comes Kathy... Read more
branding
Turn Fans Into Ambassadors
Our last two posts have talked about growing use of social nets amongst older cohorts. And while... Read more
Nielsen On Social Net Usage
Last week we gave you the latest Pew Research data on social net usage. Today we have even more... Read more
The Ideal Premium?
Ideally, no premium. Seth Godin has been promoting End Malaria the past couple of days, and here... Read more
WWF Gets It Right, Almost
Jeff Brooks at Future Fundraising Now can be pretty scathing when he blogs about nonprofit ads that... Read more
Fundraising & Water Moccasins
I received an email yesterday from Jeff Brooks, the mega-smart, mega-iconoclastic editor of... Read more
Selling Nuts To Squirrels
Here’s a gem from marketing guru Seth Godin. In Selling Nuts To Squirrels, he argues that... Read more
Better Donor Newsletters
The Agitator promised more examples of good work in our editorial calendar for the year. How about... Read more
Eden Springs Promotion – You Judge
Here’s one for you cause marketers out there. Eden Springs supplies 416 million litres of... Read more
Are You Relevant?
Here’s an important exercise every nonprofit should go through periodically. Some... Read more
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