As much as I’d prefer to write about fundraising, I know The Agitator has a lot of social net... Read more
Boomers
Blame It On The Boomers
Matt Thornhill of The Boomer Project is one of my favorite marketing pundits on my generation. In... Read more
“Resistance Is Futile”
So says Future Fundraising Now blogger Jeff Brooks, talking about Boomers in his post titled Help!... Read more
Notice Any Change?
From Engage: Boomers, here’s a brief demographic update, in which marketer Stephen Reilly... Read more
First Boomers Hit 65
As you probably realize, the first Boomers begin hitting age 65 on January 1st. Is it just a speed... Read more
What Boomers Like
Here from USA Today is the latest article I’ve noticed about marketing to Boomers … you... Read more
Boomers’ Charity Spending
Good news and insight from Matt Thornhill of the Boomer Project, my favorite Boomer expert... Read more
Excitement Or Peacefulness?
Here’s a brief article at Engage: Boomers that once again reminds us as marketers/fundraisers... Read more
Watch AARP online!
If your data indicates that most of your small gift income still comes from direct mail, and you... Read more
Can’t Fight The Demographics
Yesterday, in the course of making some comments about raising money from Boomers, I published this... Read more
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