Thursday, July 22nd, 2010
Here’s a brief article at Engage: Boomers that once again reminds us as marketers/fundraisers to think carefully about our audience and put ourselves in their shoes. Brent Bouchez, principal in a firm that focuses on messaging to the 50+ universe, cites a Stanford Graduate School of Business ... Read more
Monday, June 21st, 2010
If your data indicates that most of your small gift income still comes from direct mail, and you think most of your donors are over fifty years old, but you sense more and more online interaction with your donors is happening (and more is possible), then whose online practices might you pay special ... Read more
Friday, June 4th, 2010
Yesterday, in the course of making some comments about raising money from Boomers, I published this chart estimating the number of individuals in each cohort prepared by The Boomer Project. Today I want to make a different point about this chart. Today there are already more than twice as many ... Read more
Thursday, June 3rd, 2010
I love these reports from The Boomer Project … they’re the Agitator’s agitator. While they almost never address fundraising directly, one need only scratch lightly to discover some implications. There are some great nuggets in this one. For example, I’ve just learned that ... Read more
Friday, May 21st, 2010
Fenton Communications has just released its latest survey of donor attitudes and behavior, looking at 1000 nationally representative US donors who have given at least $20 in the past year. Plenty of interesting findings to chew over here regarding giving plans for the coming year, attributes of ... Read more
Tuesday, May 18th, 2010
Nice to see this good news for the public TV sector, as reported in Philanthropy Journal. DMW Direct Fundraising reports an upswing for the 73 stations on which it has data over the 2005-2009 period. Revenue per 1000 pieces mailed was up to $295, and average gifts were $42. The public TV market ... Read more
Tuesday, May 11th, 2010
Let’s stick with Boomers another day. OK, a little broader … this is about “middle-aged” brains (ages 40-65). Marketer Anne Mai Bertelsen writes in Engage: Boomers about an interview she heard based on The Secret Life of the Grown-Up Brain, by Barbara Strauch (I’ve ... Read more
Monday, May 10th, 2010
Awhile back Karin Kirchoff at Defenders of Wildlife sent us an email commenting on Boomers in relation to an apparently shrinking donor universe. She mused: "I remember many years ago (like 15 years ago) sitting in on a session at a conference led by an expert in psychographic marketing who ... Read more
Tuesday, April 27th, 2010
This post won’t help you raise more money tomorrow. However, it deals with a demographic and attitudinal shift that will affect nonprofit fundraising for decades to come. There are lots of "Boomer experts" touting their insights … you might say it’s a booming business ... Read more
Wednesday, March 10th, 2010
Two interesting articles about Boomers came my way in the last couple of days. Maybe some insights here for fundraising messages. The first, from Brandweek, discusses the new advertising campaign of AARP. It’s hard to imagine any outfit with a bigger stake in understanding Boomers and their ... Read more
