The Agitator

Our previous posts this week have been pretty positive about social media, their penetration, and their potential marketing (and for us, that means fundraising) contribution. Here are some additional views. Take a look at them and then give us your opinion in a quick three-question Agitator ...  Read more

Here’s yet another agency white paper on social marketing … this one, from Serengeti Communications, addresses the challenge of measuring social media impact. Everyone from marketing veteran Seth Godin (see his recent Clout post) to the newest hire on your web team (just walk down the ...  Read more

Fluent: The Razorfish Social Influence Marketing Report is one of the most provocative pieces of work I’ve seen on marketing via social media. While it’s a business-building white paper, from one of the biggest and most experienced interactive marketing and technology companies in the ...  Read more

OK, summer is over, you’ve had a week to get back into work mode, and so The Agitator is ready to offer some heavy lifting this week. We’ve been saving up some important stuff on social media. First up is a new report from the Pew internet Project, called The Internet & Civic ...  Read more

Earlier this week we featured a somewhat grumpy "take" on Twitter from Ken Burnett of SOFII. Ken diplomatically pointed out to me that one Laurie Pringle, senior manager of philanthropy at ALS Canada, has commented on his original article, presenting a passionately contrary point of ...  Read more

A study by Anderson Analytics of online social net use, reported here on MediaPost and here in Business Week, contains good news for  cause marketers and fundraisers. According to the study, which followed 5,000 online users, those who belong to a social net are four times more vocal about ...  Read more

For some nonprofits, fundraising can be quite sensitive to the headlines … a natural disaster here, a Supreme Court nomination there. I once had a client castigate me, rightfully, for "sitting on" an urgent appeal opportunity until Monday, triggered by an event that occurred the ...  Read more

We have to confess that The Agitator does not do justice to the important area of planned giving. Now we don’t have to feel quite so guilty! Our colleague Phyllis Freedman of Continuum Planned Giving has begun The Planned Giving Blogger. She’s a pro. In case you don’t know ...  Read more

The Pew Internet Project has come up with a new typology for users of information and communications technology (ICT). Pew sorts folks into ten groups, distributed within two main buckets. The chief determinant of which bucket you fall in is your attitude toward and usage of mobile ICT ...  Read more

G’won, admit it … you google your name every now and then! And what "personal brand" emerges? In this article from Online Spin, Max Kalehoff of search marketing firm Clickable advises that folks who want to stand out and get ahead had better put some serious thought to their ...  Read more