Thursday, June 10th, 2010
Pew Internet Research has issued two studies that should be great interest to nonprofits in the advocacy and community action spaces. The first, Neighbors Online, notes the increasing use of online tools by citizens interested in tracking community events, news and issues. Most folks still engage ... Read more
Monday, June 7th, 2010
The catastrophe in the Gulf of Mexico has intensified the never-ending debate over just how close non-profits should get to corporate benefactors whose behavior is sometimes the antithesis of everything the non-profit seems to stand for. Although The Nature Conservancy has never hidden the fact ... Read more
Monday, May 3rd, 2010
Our friend and digital marketing consultant Nick Allen of DonorDigital developed this issue advocacy site — http://doilookillegal.com — for folks to express their opposition to Arizona’s new racist anti-immigrant law. Clever way to get folks engaged and use social media to spread ... Read more
Wednesday, January 6th, 2010
Here’s a decent review from ClickZ of how online media were used for political and issue campaigning in 2009. The comment I found most interesting is the "gap" one expert noted between Obama presidential campaign’s pathbreaking online campaigning in 2008 and the feeble use of ... Read more
Thursday, November 12th, 2009
The health care debate has been raging online, not just on Capitol Hill, as this article from ClickZ reports. An entire arsenal of online advocacy tactics have been unleashed, including: Search ads Online videos Facebook presence Online fundraising Petition sign-ups Animated display ads Online ... Read more
Monday, October 5th, 2009
Over a year ago, Google launched Project 10^100, issuing a worldwide call for "ideas to change the world." Over 150,000 ideas were submitted, from which Google has synthesized sixteen key themes, such as … Help social entrepreneurs drive change. Make government more ... Read more
Monday, September 14th, 2009
OK, summer is over, you’ve had a week to get back into work mode, and so The Agitator is ready to offer some heavy lifting this week. We’ve been saving up some important stuff on social media. First up is a new report from the Pew internet Project, called The Internet & Civic ... Read more
Friday, September 4th, 2009
I’ve been thinking about this video ad from Medicins Sans Frontieres, which has stirred up quite a bit of controversy on the Chronicle’s Give & Take blog and elsewhere. Here are my observations. First, a piece of advertising needs to be assessed against its objectives. If the ... Read more
Friday, July 10th, 2009
At the risk of signaling my age, I’m pleased to report that all those Saturday mornings of watching Mr. Wizard on black & white TV paid off. I just scored 100% on Pew Research Center’s science quiz. Mr. Wizard would be proud! You can take the quiz here. Of greater ... Read more
Monday, June 29th, 2009
If you’re in the biz of targeting online ads for member acquisition, fundraising or issue persuasion, here are two articles that illustrate the data-driven capabilities that exist. The first deals mainly with the Republican Party’s use of voter registration data to help target GOTV ads ... Read more
