Blogger Nancy Schwartz asks you to vote for best nonprofit taglines in a number of categories. She’s offered the best from over one thousand entries.

You can vote here.

Personally, only two or three rang my chimes. Too many failed to help establish any point of differentiation from other similarly-focused "competitive" organizations. Assuming the tagline is seen in conjunction with the nonprofit’s name (which might be at least somewhat descriptive of a group’s cause or mission), its contribution is to say something reasonably memorable that helps set the group apart — and even better, helps establish an emotional connection as well.

How many of these finalist taglines do that?


This article was posted in: Nonprofit branding.
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