Sometimes you just have to ask yourself … “How could I possibly gotten so far in life without knowing about this?!”

That's what hit me when I visited the SPAM Museum, at the suggestion of Agitator reader Charles Langley, of the Utility Consumers' Action Network in San Diego.

Age-old questions are answered on this site, such as:

  • What is SPAM made of?
  • What's the difference between ham and pork?
  • What is sodium nitrate?

What, you thought I was talking about email spam?!

Seriously, this is a marvelous illustration of how to give a brand personality, while answering basic consumer questions, moving the product, and inspiring evangelists.

You must visit the SPAM store and the SPAM Fan Club. And if you're really hard core, attend the annual SPAMARAMA, complete with SPAMALYMPICS, in Austin, Minnesota.

I wish we were all so inspired when it came to thinking about how to communicate our nonprofit's brand.

Tom

P.S. I owe you Charles!

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