I’m sure most of you aren’t sitting around planning to change your tagline. Believe me, it’s one of the most challenging and contentious processes any nonprofit can undertake … usually bringing out the worst in committee decision-making!

But if you must plow down this path, definitely read the Getting Attention Tagline Report prepared by Nancy Schwartz. If you’re not contemplating it now, save this report for that fearsome occasion.

You’ll get excellent analysis of scores of existing nonprofit taglines … which ones work and which ones don’t … and why. And clear direction as to how to approach the task and what pitfalls to avoid if you’re planning a change.

Well done, Nancy. You deserve a raise!

Tom

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