Lessons From Komen Versus PPFA
A final comment on this affair … Learn from it!
Follow some of these accounts of how Komen is responding (or should):
I’m sure there will be more. This affair will become a classic in the annals of nonprofit crisis management, in part because it’s the first such major meltdown to occur in the social media era. Forgive me for being clinical, but focus on what Komen did wrong (from a communications perspective) and what PPFA did right (from a communications and fundraising perspective).
What if a crisis of confidence and trust in your organization arose? How prepared would you be to acknowledge the facts, respond with alacrity and truthfulness, describe and implement with full transparency the needed changes, and get back to the mission of communicating the positive work of your organization to your donors, other key constituencies and the media?
P.S. Don’t forget the webinar Roger is moderating this week that will present a new approach and tool for pre-testing packages, developed by DonorVoice. Register here FREE for your seat at the February 9th (11:30 EST) Direct Mail Testing Webinar.