I don’t know about you, but I’m ready for a break — at least for a day — from the blogging blizzard (including here on The Agitator) on the woes of fundraising in a recession and the endless achievements of Obama’s online fundraising machine.So when I saw this review of Buyology: Truth and Lies About Why We Buy by Martin Lindstrom, I pounced on it!According to the reviewer, Buyology is “an account of a research project that spanned three years and cost $7 million. Lindstrom used both MRI and EEG technologies to study what was really going on in the brains of consumers as they watched commercials, thought about brands, and much more. This body of research is surely the biggest compilation of neuromarketing data ever, and the results are always fascinating and sometimes surprising.”I’m sold … I ordered it and I’m recommending it before I even see it. Of course, my idea of a great book is anything written by Antonio Damasio, starting with Descartes’ Error: Emotion, Reason, and the Human Brain and onward!”Enough!” of the macro-forces of global economic meltdown and presidential transitions! I feel a need to withdraw and do a bit of micro-focusing on brain cell functioning.Buyology discusses findings like …Is the brain actually stimulated by cigarette warning labels? [How about global warming warnings, I wonder?]Do brains really perceive brands the way they perceive religions? [Hmmm … What’s the chemistry of zealotry?]Can you “watch” the brain to predict which TV programs will succeed? [How about which fundraising appeals will succeed? Can I get an edge?!]My kind of questions! I’ll let you know how they’re answered when I come out of withdrawal.Tom 

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