Comments on: Avoiding The Dead Zone http://www.theagitator.net/branding/avoiding-the-dead-zone/?utm_source=rss&utm_medium=rss&utm_campaign=avoiding-the-dead-zone Fundraising and advocacy strategies. Trends, tips ... with an edge Wed, 08 Feb 2012 04:36:20 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Bob Roth http://www.theagitator.net/branding/avoiding-the-dead-zone/comment-page-1/#comment-1323 Bob Roth Tue, 26 Aug 2008 14:48:59 +0000 http://www.theagitator.net/branding/avoiding-the-dead-zone/#comment-1323 The connotation of "slick" is subversive. Ultimately, "slick" must also be "authentic" or the campaign will fail. In other words, novel might get my attention, but it will get my ire if it doesn't follow through with authenticity. Therefore, in my view, the perception bump of "slick" is nowhere near as high as the bump for "authentic." The connotation of “slick” is subversive. Ultimately, “slick” must also be “authentic” or the campaign will fail. In other words, novel might get my attention, but it will get my ire if it doesn’t follow through with authenticity.

Therefore, in my view, the perception bump of “slick” is nowhere near as high as the bump for “authentic.”

]]>