A Raise To The March Of Dimes
The March of Dimes has changed the name of Walk America, one of the grande dames of fundraising events, to March for Babies as part of an effort to re-position the organization to the public.
The Agitator just loves it when big, old nonprofits take risks (Walk America is a $100 million+ fundraising institution, after all), refresh their brands and adapt to new expectations and opportunities.
Dr. Jennifer Howse, president of March of Dimes, you deserve a raise.
Roger & Tom