The March of Dimes has changed the name of Walk America, one of the grande dames of fundraising events, to March for Babies as part of an effort to re-position the organization to the public.

As Stephanie Strom reports in the NYTimes, there's more than a name change happening here. Check out the related new website.

The Agitator just loves it when big, old nonprofits take risks (Walk America is a $100 million+ fundraising institution, after all), refresh their brands and adapt to new expectations and opportunities.

Dr. Jennifer Howse, president of March of Dimes, you deserve a raise.

Roger & Tom

This article was posted in: Nonprofit branding, Nonprofit management.
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