Another Tom Ahern gem arrived the other day. “What is a successful response rate for acquisition direct mail appeals, in which you ask strangers for a first gift? [ ] .125% (for every 800 appeals mailed, you receive one gift) [ ] .25% (for every 400 appeals mailed, you receive one gift) [ ] .5% (for every 200... Read more
Featuring Ideas, Applications, Tools, Processes and Case Studies of Breakthrough Solutions in Fundraising
Today's featured category: Direct Mail
That’s how the chief direct mail fundraiser of one of the nation’s largest health charities summed up this new and proven tool designed to pre-identify likely dm winners and losers—without having to waste needless time and money in printing and postage.
Every direct mailer knows the high cost and huge time delays involved with waiting for ink to dry, the postal service to deliver and then weeks and weeks waiting to evaluate the test results.
No more. Now there’s a low-cost, proven methodology that nonprofits can use to pre-identify the best test ideas – those most likely to beat the control. See the short screencast here then click the link below to learn more in a detailed description.Learn more
Agitator readers know I have this obsession with online video. Only yesterday I was writing about... Read more
The corner office has spoken: “We need to raise more money online. Get on it!” Oh my... Read more
Editors’ Note: If you don’t subscribe to Tom Ahern’s blog, Luggage Is My Life, you should... Read more
Of the more than 1 million nonprofits in the U.S., nearly 75% post annual revenues below $500,000... Read more