Yesterday I explored ‘vanity metrics’ and briefly explained why they’re not very helpful for serious decision-making. Or how, in the case of Benchmarking, they’re often ignored or mis-applied. Today, we’ll move to metrics that truly matter. By my definition an important metric – a metric that matters –... Read more
Featuring Ideas, Applications, Tools, Processes and Case Studies of Breakthrough Solutions in Fundraising
Listen. Engage. Convert!
Kevin Schulman, the CEO of DonorVoice, explains why asking for and receiving donor feedback is so important and valuable. He also describes an automated, easy-to-use tool DonorVoice developed and tested. A tool designed build donor commitment and put more money to your organization’s bottom line.
See a short video about this process. Then click 'Learn more' below the video to read Kevin’s detailed description of how and why this innovative tool can easily and quickly equip you to better listen to, engage and convert your web traffic.
Agitator Readers should feel free to contact Kevin at firstname.lastname@example.org.Learn more
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Tom’s 127 Facts About Video Marketing last week inspired me to reprise some of my favorite... Read more
Time spent (minutes per month) on websites was down across all industries in the U.S. in 2016... Read more