Thank heavens I didn’t promise you a light and easy read on this subject of Second Gifts. It’s complicated, because a more comprehensive discussion of the subject can involve a range of inter-related concepts from acquisition arithmetic to donor preference, donor identity, and donor commitment and even predictive... Read more
Featuring Ideas, Applications, Tools, Processes and Case Studies of Breakthrough Solutions in Fundraising
Today's featured category: Direct Mail
That’s how the chief direct mail fundraiser of one of the nation’s largest health charities summed up this new and proven tool designed to pre-identify likely dm winners and losers—without having to waste needless time and money in printing and postage.
Every direct mailer knows the high cost and huge time delays involved with waiting for ink to dry, the postal service to deliver and then weeks and weeks waiting to evaluate the test results.
No more. Now there’s a low-cost, proven methodology that nonprofits can use to pre-identify the best test ideas – those most likely to beat the control. See the short screencast here then click the link below to learn more in a detailed description.Learn more
Tom’s post Why Are 2nd Gifts Made triggered a number of valuable comments from readers. In turn... Read more
A couple of blog items floated across my screen the past few days regarding how to... Read more
‘Dark money’, that river of undisclosed campaign contributions that’s flooded our... Read more