Axciom is certainly one of the top bananas when it comes to database marketing. These folks breathe data. So I was struck by a short post by David Baker, Axciom’s VP of Digital Product Solutions, in which he actually warns against going overboard with respect to personalizing marketing messages. Here — in ... Read more
Featuring Ideas, Applications, Tools, Processes and Case Studies of Breakthrough Solutions in Fundraising
Listen. Engage. Convert!
Kevin Schulman, the CEO of DonorVoice, explains why asking for and receiving donor feedback is so important and valuable. He also describes an automated, easy-to-use tool DonorVoice developed and tested. A tool designed build donor commitment and put more money to your organization’s bottom line.
See a short video about this process. Then click 'Learn more' below the video to read Kevin’s detailed description of how and why this innovative tool can easily and quickly equip you to better listen to, engage and convert your web traffic.
Agitator Readers should feel free to contact Kevin at email@example.com.Learn more
Fundraising maven Gail Perry, writing in Fundraising Success awhile back, noted some serious signs... Read more
Of course I do. The question seems almost ridiculous on its face. Fundraisers are constantly... Read more
With only 98 days to go before Christmas — the height of the year-end giving season —... Read more
Anyone who has been following the Ice Bucket Challenge campaign knows that social media has become... Read more