We have been agitating for U.S. fundraisers, in particular, to widen their demographic horizons in planning their fundraising strategies … specifically with respect to engaging the ethnic and racial segments that are driving our population growth. [See here and here.] But I must confess to being asleep at the switch... Read more
Featuring Ideas, Applications, Tools, Processes and Case Studies of Breakthrough Solutions in Fundraising
Today's featured category: Direct Mail
That’s how the chief direct mail fundraiser of one of the nation’s largest health charities summed up this new and proven tool designed to pre-identify likely dm winners and losers—without having to waste needless time and money in printing and postage.
Every direct mailer knows the high cost and huge time delays involved with waiting for ink to dry, the postal service to deliver and then weeks and weeks waiting to evaluate the test results.
No more. Now there’s a low-cost, proven methodology that nonprofits can use to pre-identify the best test ideas – those most likely to beat the control. See the short screencast here then click the link below to learn more in a detailed description.Learn more
Look no further than how strategy is typically thought of by most nonprofits and their consultants... Read more
Prompted by the Agitator’s piece on The Power of Reciprocity, our friend Ken Burnett checked in... Read more
Another Tom Ahern gem arrived the other day. “What is a successful response rate for acquisition... Read more