Lots of folks pay lip service to the importance of donor ‘retention’. Far fewer know much about it, let alone do much of anything about it. As acquisition costs rise and response rates plummet, Tom and I have stepped up our rants on retention. In our view, retention is the new acquisition. And it’s welcome... Read more
THE AGITATOR TOOLBOX
Featuring Ideas, Applications, Tools, Processes and Case Studies of Breakthrough Solutions in Fundraising
See all of our Toolbox items here.
Today's featured category: Direct Mail
"18 Months’ Worth of Testing in a Day"
That’s how the chief direct mail fundraiser of one of the nation’s largest health charities summed up this new and proven tool designed to pre-identify likely dm winners and losers—without having to waste needless time and money in printing and postage.
Every direct mailer knows the high cost and huge time delays involved with waiting for ink to dry, the postal service to deliver and then weeks and weeks waiting to evaluate the test results.
No more. Now there’s a low-cost, proven methodology that nonprofits can use to pre-identify the best test ideas – those most likely to beat the control. See the short screencast here then click the link below to learn more in a detailed description.
IMPORTANT NOTE: You can also view our webcast from February 9th on pre-testing here, and link to our powerpoint presentation here.
Learn moreJeff Gets Upset … Me Too
I love it when creative whiz Jeff Brooks gets upset over the mind-boggling bad judgments nonprofits... Read more
The Agitator Wall Update: We Confess!
In the interest of full transparency with our Agitator readers, we have a confession to make. We... Read more
What To Do About Fundraising’s Dark Side
Thanks to those who have commented on Roger’s posts this week (here and here) on outrageous... Read more
Video Lifts Email Response
The other day I saw this item claiming that “marketers using video in email have increased... Read more
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