Roger and I bang and bang and bang away at ‘retention’. We think it’s supremely important. Any organization worth a reply card or ‘Donate’ page can entice a new donor to part with some cash. Hey, just throw them a chotski. The real challenge of fundraising is hanging on to that donor and... Read more
Featuring Ideas, Applications, Tools, Processes and Case Studies of Breakthrough Solutions in Fundraising
Today's featured category: Direct Mail
That’s how the chief direct mail fundraiser of one of the nation’s largest health charities summed up this new and proven tool designed to pre-identify likely dm winners and losers—without having to waste needless time and money in printing and postage.
Every direct mailer knows the high cost and huge time delays involved with waiting for ink to dry, the postal service to deliver and then weeks and weeks waiting to evaluate the test results.
No more. Now there’s a low-cost, proven methodology that nonprofits can use to pre-identify the best test ideas – those most likely to beat the control. See the short screencast here then click the link below to learn more in a detailed description.Learn more
Digital world monitor comScore has released the latest figures on smartphone ownership in the US... Read more
We’ve all heard about the influence of ‘word of mouth’ on consumer purchasing... Read more
Never in my most demented moments has the Fox News tagline – “Fair and Balanced” — ever... Read more