Lots of folks pay lip service to the importance of donor ‘retention’. Far fewer know much about it, let alone do much of anything about it. As acquisition costs rise and response rates plummet, Tom and I have stepped up our rants on retention. In our view, retention is the new acquisition. And it’s welcome... Read more
THE AGITATOR TOOLBOX
Featuring Ideas, Applications, Tools, Processes and Case Studies of Breakthrough Solutions in Fundraising
See all of our Toolbox items here.
"Key to Successful Campaign Engagement"
Single Widget Works on Multiple Devices
At last! A powerful, single widget with a thousand fundraising and activist uses. No wonder it’s been called the “Campaign in a Box.”
Call2Action has created a new kind of widget called a “Spark,” that allows campaigns to combine video with action tools to facilitate instant enrollment, petitions, donations and other ways for viewers to interact on the spot—regardless of the device they’re using—with an organization or campaign. On top of that, your donors, activists and supporters can spread the word even further by sharing to Facebook, twitter and email, or embedding the widget in other sites and blogs. Sparks can even be distributed through ad networks like DoubleClick.
The multiple-platform application for the Spark is limited only by your imagination. Read the full case study here, or take a look at the video below, and start envisioning the range of possibilities.
Learn moreJeff Gets Upset … Me Too
I love it when creative whiz Jeff Brooks gets upset over the mind-boggling bad judgments nonprofits... Read more
The Agitator Wall Update: We Confess!
In the interest of full transparency with our Agitator readers, we have a confession to make. We... Read more
What To Do About Fundraising’s Dark Side
Thanks to those who have commented on Roger’s posts this week (here and here) on outrageous... Read more
Video Lifts Email Response
The other day I saw this item claiming that “marketers using video in email have increased... Read more
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