This might be a good weekend to make some fall travel and conference plans. Or so I was reminded by a call from Erica Waasdorp of the firm A Direct Solution, who is serving as U.S. Ambassador for the International Fundraising Congress (IFC) held annually in The Netherlands.. The IFC is truly one of the wonders of... Read more
Featuring Ideas, Applications, Tools, Processes and Case Studies of Breakthrough Solutions in Fundraising
Today's featured category: Direct Mail
That’s how the chief direct mail fundraiser of one of the nation’s largest health charities summed up this new and proven tool designed to pre-identify likely dm winners and losers—without having to waste needless time and money in printing and postage.
Every direct mailer knows the high cost and huge time delays involved with waiting for ink to dry, the postal service to deliver and then weeks and weeks waiting to evaluate the test results.
No more. Now there’s a low-cost, proven methodology that nonprofits can use to pre-identify the best test ideas – those most likely to beat the control. See the short screencast here then click the link below to learn more in a detailed description.Learn more
OK, we’ve got a tested strategy. We’ve developed a great case. We’ve targeted our... Read more
I’m a sucker. Headlines like this always grab my attention: The Best and Worst Words to use... Read more
As of yesterday, the high visibility ‘Ice Bucket Challenge’ had produced $15.6 million... Read more