OK, we’ve got a tested strategy. We’ve developed a great case. We’ve targeted our appeal carefully. We’re using the latest database-driven capability. We’re got terrific creative. But we flubbed it! What went wrong? Here’s a flub from KQED, public TV/radio in San Francisco. They... Read more
Featuring Ideas, Applications, Tools, Processes and Case Studies of Breakthrough Solutions in Fundraising
Today's featured category: Direct Mail
That’s how the chief direct mail fundraiser of one of the nation’s largest health charities summed up this new and proven tool designed to pre-identify likely dm winners and losers—without having to waste needless time and money in printing and postage.
Every direct mailer knows the high cost and huge time delays involved with waiting for ink to dry, the postal service to deliver and then weeks and weeks waiting to evaluate the test results.
No more. Now there’s a low-cost, proven methodology that nonprofits can use to pre-identify the best test ideas – those most likely to beat the control. See the short screencast here then click the link below to learn more in a detailed description.Learn more
I’m a sucker. Headlines like this always grab my attention: The Best and Worst Words to use... Read more
As of yesterday, the high visibility ‘Ice Bucket Challenge’ had produced $15.6 million... Read more
While you were tanning at the beach, you might have missed an interesting series of articles in the... Read more