The corner office has spoken: “We need to raise more money online. Get on it!” Oh my … what to do?! Here are three choices the pressured online fundraiser might consider … 1. Make our fundraising emails ‘mobile friendly’. 2. Take a fresh look at our Facebook and other social media... Read more
Featuring Ideas, Applications, Tools, Processes and Case Studies of Breakthrough Solutions in Fundraising
Today's featured category: Direct Mail
That’s how the chief direct mail fundraiser of one of the nation’s largest health charities summed up this new and proven tool designed to pre-identify likely dm winners and losers—without having to waste needless time and money in printing and postage.
Every direct mailer knows the high cost and huge time delays involved with waiting for ink to dry, the postal service to deliver and then weeks and weeks waiting to evaluate the test results.
No more. Now there’s a low-cost, proven methodology that nonprofits can use to pre-identify the best test ideas – those most likely to beat the control. See the short screencast here then click the link below to learn more in a detailed description.Learn more
Editors’ Note: If you don’t subscribe to Tom Ahern’s blog, Luggage Is My Life, you should... Read more
Of the more than 1 million nonprofits in the U.S., nearly 75% post annual revenues below $500,000... Read more
I seem to have accumulated a number of email related articles in — where else — my... Read more
Back in June, I wrote a short post titled, Is Your Fundraising Stuck? It was a bit of a challenge... Read more