Never in my most demented moments has the Fox News tagline – “Fair and Balanced” — ever popped up in my brain. I don’t even think that channel’s on my TV. But, this morning, as I read Tom’s Zzzzzzzz! post on Giving Tuesday, there it was. “Fair and Balanced”. While I agree with Tom and Jeff Brooks... Read more
Featuring Ideas, Applications, Tools, Processes and Case Studies of Breakthrough Solutions in Fundraising
Today's featured category: Direct Mail
That’s how the chief direct mail fundraiser of one of the nation’s largest health charities summed up this new and proven tool designed to pre-identify likely dm winners and losers—without having to waste needless time and money in printing and postage.
Every direct mailer knows the high cost and huge time delays involved with waiting for ink to dry, the postal service to deliver and then weeks and weeks waiting to evaluate the test results.
No more. Now there’s a low-cost, proven methodology that nonprofits can use to pre-identify the best test ideas – those most likely to beat the control. See the short screencast here then click the link below to learn more in a detailed description.Learn more
I guess I’m spoiling for a fight on this one! Giving Tuesday … Zzzzzzzz! Gosh, it never... Read more
In the commercial world about 95% of all new products fail. It’s not much different in the... Read more
Let’s assume you’ve somehow captured the attention of a new donor prospect. Or maybe... Read more