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Archive for April, 2010

Coming Meltdown in Higher Ed

Friday, April 30th, 2010

Since The Agitator has heaps of readers with .edu email addresses, I thought I’d pass along a blog post by Seth Godin especially for you! It’s called The Coming Meltdown in Higher Education (as seen by a marketer), and while it gives Godin’s full critique of today’s higher ...  Read more

Haiti “Fundraising” Revisited

Thursday, April 29th, 2010

Back when the Haiti disaster struck, and $35 million was donated via mobile text, I was castigated by various Agitator readers (including my esteemed colleague Roger Craver), for questioning: "But is this really fundraising?" Today I rest my case. I urge you to read the entire post by ...  Read more

Create A “Passion Panel”

Wednesday, April 28th, 2010

Starbucks uses its "Passion Panel" to come up with new products and line extensions. This is a group of Starbucks’ best customers who respond to online queries in return for perks. [What, you say, Starbucks doesn't have enough variations on the Frappuccino already?!] Maybe your ...  Read more

Understanding Boomers

Tuesday, April 27th, 2010

This post won’t help you raise more money tomorrow. However, it deals with a demographic and attitudinal shift that will affect nonprofit fundraising for decades to come. There are lots of "Boomer experts" touting their insights … you might say it’s a booming business ...  Read more

Make “Small” Your Advantage

Monday, April 26th, 2010

Not every Agitator reader has a multi-million dollar fundraising and communications budget to work with! So we keep an eye out for fundraising advice that’s especially relevant for smaller nonprofits. Here’s an example from Doodig Blogs. This article — 5 Top Fundraising Mistakes ...  Read more

Are You Invisible?

Friday, April 23rd, 2010

From a recent post by marketing maven Seth Godin: "…someone’s worldview, how they feel about risk or other factors, is beyond your ability to change in the short run. Sell people something they’re interesting in buying. If you can’t leverage the worldview they already ...  Read more

Eat Your Heart Out, America!

Thursday, April 22nd, 2010

Rapidata, the UK’s leading processor of direct-debit charitable and commercial transactions, has just released a massive study of monthly giving in the UK, with a special focus on 2008 to 2009 comparisons. To put this in context, 37% of donors in the UK are monthly givers, and such giving ...  Read more

A Quality Online Conference

Wednesday, April 21st, 2010

May seems to be the month for online fundraising conferences. We’ve already mentioned the May 20 e-conference of Fundraising Success. Here’s another … with a point of distinction … an online conference with "peer review"!! When have you been to any fundraising ...  Read more

Thank You, Agitator Readers

Tuesday, April 20th, 2010

The Chronicle of Philanthropy just released its latest annual survey of the largest 176 US nonprofits regarding their online fundraising. Apparently they asked respondents to identify their favorite "blog about the nonprofit world" and — we’re pleased to report — ...  Read more

Improve Your Fundraising Odds

Monday, April 19th, 2010

On Thursday, May 20, FundRaising Success will offer its very first virtual conference and exhibition, Engaging, Enlightening, Empowering Donors. It’s seven hours of sessions offering the latest and most effective fundraising strategies, tips and tactics for your organization. Fundraising ...  Read more