The Agitator

Earlier this month, the same folks who sponsor the International Fundraising Congress in Holland conducted the first global viirtual fundraising congress, IFC Online. Focused on online fundraising, the internet event attracted 1800 "delegates" from 399 organizations in 42 countries. WOW! ...  Read more

This week, a brand you’ve all heard of — and probably enjoyed — announced it was beginning its first ever loyalty program. Here are some quotes from the brand’s spokesman, Mike Giresi, as reported in DM News. Try to guess the brand. "We’ve been talking about ...  Read more

Our latest white paper on donor loyalty, Donor Superstars: Working with Your Missionaries, is now available. Based in part upon our DonorTrends survey research, Donor Superstars looks at two very special groups of donors — Recruiters and Loyalists. Recruiters are the donors who actively ...  Read more

Convio has just published an excellent report on online fundraising trends, together with their advice on how nonprofits can improve their online fundraising programs. This is a "must-read" document, for two reasons: 1) The report is full of stats from a broad range of nonprofits that ...  Read more

Awhile back, I posted on the 90 super-wealthy women who committed $174 million to causes and charities serving women and children. Here’s an example of women joining other women at the local level to support such causes. It’s equally important because it shows the impressive power of ...  Read more

Danny Moldovan, Director of Jobs for Change, asked for our help in promoting this effort  to provide a hub for those seeking a career in the "change" sector. Here’s how he describes the initiative: "We’re launching a site called Jobs for Change, a career service ...  Read more

Joe Keenan of e-Marketing & Commerce muses here on the future evolution of social networks, relying on the prognostications of Forrester Research. He notes that 42% of social netters maintain profiles on two or more social sites, and points to applications that will make identity ...  Read more

Here’s an interesting column from Stuart Elliott of the NY Times regarding anger as a motivator in commercial advertising. It seems that commercial marketers are traditionally quite skittish about tapping into the palpable anger people feel about the economy. But the times might be ...  Read more

In Online Spin, Joe Marchese of socialvibes offers this good advice regarding the kind of advertising that will work in online social media. As he sees it, the requirements are: Interaction — but more than a simple click-through to a landing page or micro-site; Customization — let ...  Read more

Regular readers of The Agitator will know how impressed I am with the research and analysis provided by Pew Research, especially with regard to online trends, media habits, and the confluence of media and politics/advocacy. But you don’t need to rely entirely on The Agitator to get this ...  Read more