The Agitator

Roger sent me this press release the other day, with the short message … "Talk about competition!" The release notes that there are now over 7 million organizations with websites using the .ORG domain (ranking 3rd behind .COM and .NET). This number has been growing at the rate of ...  Read more

For most US nonprofit fundraisers, Hispanics are probably just appearing on the edge of their radar as an audience to target. Indeed, fundraisers prepared to retire within, say, the next ten years can probably do so before they need to show hard results from this population. But for the rest of ...  Read more

A quiz for you e-marketers out there … What generates the most click-throughs in an online pitch … like your e-newsletter or email fundraising appeal? A bold banner at the top A sidebar hotbox with take-action button Links in the body copy According to copywriter Karen Gedney ...  Read more

James Morgan of The Nonproft Quarterly recently pointed me to Osocio, a blog and website that features issue and social advertising campaigns from around the world. A great window to how advocates around the world are advancing their agendas. Tom SHARETHIS.addEntry({ title: "Global Issue ...  Read more

Pew Research Project has just released its latest study of the news consumption patterns of American adults. These consumption patterns are useful in terms of both targeting media and issue advocacy campaigns and understanding how — and to what degree — your donors might be following ...  Read more

Lift your head above the weeds for a few moments and think about this admonition from marketing maven Seth Godin. Talking about marketing, he says that what works is either purely "authentic" or super "slick." In between authentic and slick is The Dead Zone. In that zone ...  Read more

Rejoice! The world of Fundraising Esoteria is now much richer and I just couldn’t wait to share the joy! The most recent issue of PS: Political Science and Politics, a journal of the American Political Science Association carries great news for Democratic fundraisers and candidates:  ...  Read more

Earlier this month we published an article on how to lessen the environmental impact of direct mail programs. We invited further suggestions from fundraisers. Fundraising agency Mal Warwick Associates pointed us to their firm’s environmental practices statement, which describes the steps the ...  Read more

Mediamark Research has come up with this study segmenting American consumers according to which media they respond to. Your possibilities, together with the US profile, are: Emerging media (9%) — mobile, product placement On the road (12% — billboards, buses, taxis Mass media (17%) ...  Read more

Attention all you fundraisers out there! We’re looking for some savvy folks who have "solved" any of the key challenges — or should we say opportunities — we see presently out there in the nonprofit fundraising world. Here are the challenges: 1. You have improved you ...  Read more