The Agitator

Here's another one of those “blue plate specials” from Marketing Sherpa! This time it's an excellent report on what's working and what's not with respect to online video ads. Available for free only through NOV 1. Why does Marketing Sherpa expect a boom in online ...  Read more

Awhile back The Agitator applauded the “Idol Gives Back” extravaganza in which program sponsors and voting fans donated more than $75 million to fight illness and poverty in Africa. Critics ranged from saying this project was simply promotional hype to arguing that the money given by ...  Read more

We need your feedback! Earlier this month, The Agitator passed an exciting milestone … we signed up subscriber #1,000. And the pace of sign-ups (we're now at 1,070) and visits to our blog is quickening. As a group, our subs read almost 11,000 posts in the last thirty days. And ...  Read more

This is not a question. It's a fairly new blog from Cone, Inc. focused on cause-marketing … or what they call cause branding. Either way, if you're thinking about associating your nonprofit or cause with a corporate partner (or vice versa), there's no better source of advice ...  Read more

Haagan-Dazs had my picture on the wall when they were “visioning” this product. Or was it yours?! Do you have a picture of your archetypal donor or activist on your wall? Do you imagine that picture changing over the next ten years. How? Or into whom? Will it change because of ...  Read more

Call me old-fashioned, but I'm getting tired of hearing about how many Facebook friends my third cousin Hortense, or Crest toothpaste, or Barack Obama has. Here are three examples of really good informative use of the web. 1. health08.org — the Kaiser Family Foundation website that ...  Read more

People with a cause are people with passion. And guess what? They're pretty creative too … as Psoriasis Cure Now has proven. PCN has sponsored a video contest, asking its supporters to produce short videos designed to alert and engage the public about a disease that affects 7.5 million ...  Read more

Earlier this month, The Agitator passed an exciting milestone … we signed up subscriber #1,000. And the pace of sign-ups (we're now at 1,049) and visits to our blog is quickening. As a group, our subs read almost 11,000 posts in the last thirty days. And, depending on which web ...  Read more

Convio has just announced a package of product innovations that even I, or better still, your CEO can appreciate. Three things a nonprofit CEO worries about are: 1) recruiting more supporters within existing marketing budgets; 2) depending upon patchwork database integration schemes that carry ...  Read more

Here from Performancing.com is a good list of mistakes to avoid in building effective landing pages for your online fundraising and advocacy campaigns. Details at source. 1. Mismatching URL and page topic to user inquiry 2. Below the fold call to action 3. Collecting unnecessary information 4 ...  Read more