Declining Donor Retention? Close The Gap. www.donortrends.com

Archive for October, 2006

Campaign Ads To Be Ashamed Of

Tuesday, October 31st, 2006

We're now a week away from the long-awaited mid-term elections. Conventional wisdom runs deep that the GOP will post big losses and the Dems will gain. Meanwhile, the remaing days of the campaign countdown will find millions of television -watching voters exposed every 10 or 15 minutes ...  Read more

Into the Darkness: An Editor’s Plea

Monday, October 30th, 2006

Each day five or six of us read dozens of news items, a half dozen polls and research studies and try our best to put together the 'editorial budget' for The Agitator. Noble, sure. Effective, I'm not so sure. Why? Each week hundreds of regular, repeat readers visit this site. You ...  Read more

You Can Win $1,000, Maybe Even $100,000

Sunday, October 29th, 2006

No, not by completing our Staying Ahead of the Curve survey (see right column, top). For that, you simply earn our gratitude and some insight into how your peers are doing when Agitator reports the results. For $1,000 or $100,000 in prize money, you need to win Carson Daly's (originator of ...  Read more

We’re Flabbergasted

Saturday, October 28th, 2006

This post in Don't Tell The Donor really surprises us, since we generally find this guy quite insightful … hence his inclusion on our blogroll. Basically the post calls “total rubbish” the following comment by a writer for a local business publication: Today, nonprofits ...  Read more

Email Heresy

Friday, October 27th, 2006

Recently we ...  Read more

Give Vilfredo Pareto More Respect

Thursday, October 26th, 2006

In 1906 Vilfredo Pareto made the observation that 80% of the property in Italy was owned by 20% of the population. With further embellishment, this morphed into the Pareto Principle, or 80/20 rule, which posits that for many phenomena, 80% of the consequences stem from 20% of the causes. It's ...  Read more

Two (Make That Three) Things That Kill Marketing Creativity

Thursday, October 26th, 2006

Marketing creativity is a favorite theme of Seth Godin's, and his comments here nail it. Still, to his two creativity killers, I'd add a third: Fearful, unimaginative bosses. SHARETHIS.addEntry({ title: "Two (Make That Three) Things That Kill Marketing Creativity", url ...  Read more

Madonna Deserves A Raise

Wednesday, October 25th, 2006

Madonna is being villified for seeking to adopt an orphaned Malawi child. Here, from the Chicago Tribune, is a typical article, which disparagingly concludes: “When the public tires of Madonna's latest exploit and the media moves on to something else, little will have changed for Malawi ...  Read more

Pass The Dopamine, Please

Tuesday, October 24th, 2006

In an article titled “The Joy of Giving,” The Economist reports on brain research that seeks to explain the mental processes involved in making donations. Researchers at the National Institute of Neurological Disorders and Stroke used a standard technique called functional magnetic ...  Read more

The Philanthropy 400

Monday, October 23rd, 2006

The Chronicle of Philanthropy has released its annual Philanthropy 400 survey. Get your hands on the full report. But here, from the publicly released summary, are some highlights that impressed The Agitator: Donations to the largest 400 charities grew by 13% in 2005, to $62.7 billion (the ...  Read more