The Agitator

I don't know if he's running or not. But if you want to see creative use of the Internet in the months ahead, Gore's effort to mobilize folks on global warming is the campaign to watch. Here's how he's using MySpace to promote and engage folks around his doc, An ...  Read more

The Bivings Group, an Internet consulting firm, reports that 96% of 2006 Senate candidates have campaign websites, 23% have blogs, 15% have Spanish-language content, and 5% have podcasts. Read full report. SHARETHIS.addEntry({ title: "Senate Candidates & the Internet", url ...  Read more

The true $$ potential of email-acquired names is only captured through integrated marketing campaigns, where online solicitation is complemented by direct mail and telemarketing. These “complementary” channels often return more dollars than the online channel used to identify and enlist ...  Read more

Thanks to PoliticsOnline.com I've just learned of a hot Latino website, Mi Gente. Definitely worth checking out if your organization is interested in reaching Latinos. Here's what PoliticsOnline says about the site: MiGente.com Harnesses Latino Power The largest U.S. Web site geared ...  Read more

Some interesting online acquisition data from Amnesty International, as reported by Nick Allen of Donor Digital. His example confirms what we've seen elsewhere … significantly higher average gifts from online donors can more than offset higher acquisition costs. And notice the admirable ...  Read more

Latest e-newsletter from Non-Profit Advisors discusses six ways the Internet is most impacting non-profits. Some of this won't be news to the most I-experienced of you. Still, some useful food for thought. SHARETHIS.addEntry({ title: "Online Advice for Non-profits", url ...  Read more

TV PSA from Environmental Defense. Pretty effective, I think. Yes/No? SHARETHIS.addEntry({ title: "Great Global Warming Ad", url: "http://www.theagitator.net/dont-miss-these-posts/great-global-warming-ad/" }) ...  Read more

Should we be talking about “fundraising” or “marketing?” Roger's a fundraiser — a master organizational strategist, he's no head-in-the-weeds guy. Still, he wants to know what your organization is doing today that might inspire the most contributions now ...  Read more

Technorati counts 1.2 million new posts to blogs each day! I'll bet the same non-profits that whine most about “aging files” will be the last to explore what blogging and other forms of social networking might mean to their future viability. Here's the most comprehensive look ...  Read more

Want the latest in commercial online marketing & promotion tactics & campaigns? Here's where I look. But then I'm a believer in the notion that commercial marketing has lessons for non-profit marketing. Are you? SHARETHIS.addEntry({ title: "Are You a Believer?", url ...  Read more