Watch Gore Run

May 29, 2006

I don't know if he's running or not. But if you want to see creative use of the Internet in the months ahead, Gore's effort to mobilize folks on global warming is the campaign to watch. Here's how he's using MySpace to promote and engage folks around his doc, An Inconvenient Truth.

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Senate Candidates & the Internet

May 29, 2006

The Bivings Group, an Internet consulting firm, reports that 96% of 2006 Senate candidates have campaign websites, 23% have blogs, 15% have Spanish-language content, and 5% have podcasts. Read full report.

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Online $$ is Tip of Iceberg

May 24, 2006

The true $$ potential of email-acquired names is only captured through integrated marketing campaigns, where online solicitation is complemented by direct mail and telemarketing. These “complementary” channels often return more dollars than the online channel used to identify and enlist prospective donor/activists in the first place. If you're not moving in this direction, you oughta be fired!

Vinay Bhagat, founder of Convio, uses data from the Brady Campaign to document the efficacy of integrated marketing convincingly in a recent article. I've seen even more impressive results from this approach at Environmental Defense, utilizing names acquired through online campaigning on global warming. Have any examples of your own you'd like to share?

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Mi Gente: The Power of Latinos

May 22, 2006

Thanks to PoliticsOnline.com I've just learned of a hot Latino website, Mi Gente. Definitely worth checking out if your organization is interested in reaching Latinos. Here's what PoliticsOnline says about the site:

MiGente.com Harnesses Latino Power

The largest U.S. Web site geared towards Latinos just got better. This week, Community Connect upgraded its social networking site MiGente.com to give its 2.3 million registered users enhanced capabilities. Users now have access to new features like community-powered news, instant messaging, video, enhanced photo management and professional networking.

Continue reading “Mi Gente: The Power of Latinos”

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Amnesty Scores with Online Acquisition

May 10, 2006

Some interesting online acquisition data from Amnesty International, as reported by Nick Allen of Donor Digital. His example confirms what we've seen elsewhere … significantly higher average gifts from online donors can more than offset higher acquisition costs. And notice the admirable extent of testing in this campaign.

If you want to dig deeper into the mindset, attitudes and current behavior on online versus “offline” donors, here's a treasury of recent survey data and analysis from DonorTrends' Online Giving white paper.

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Online Advice for Non-profits

May 9, 2006

Latest e-newsletter from Non-Profit Advisors discusses six ways the Internet is most impacting non-profits. Some of this won't be news to the most I-experienced of you. Still, some useful food for thought.

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Great Global Warming Ad

May 7, 2006

TV PSA from Environmental Defense. Pretty effective, I think. Yes/No?

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“Fundraising” or “Marketing”?

May 7, 2006

Should we be talking about “fundraising” or “marketing?”

Roger's a fundraiser — a master organizational strategist, he's no head-in-the-weeds guy. Still, he wants to know what your organization is doing today that might inspire the most contributions now from your current donors and their most likely clones.

I'm a marketer — I want to know what your organization needs to be planning for tomorrow if it wishes to remain viable 2+ years out, appealing to additional or new audiencies who perhaps have different priorities and communications habits.

I tend to whine that Roger's issues get all the attention — and bucks — in most non-profits. What about yours? Do you have any “venture capital” to experiment with?

Both of these challenges must be addressed in every organization. Do they sometimes point in contradictory directions? Yep! Has this occurred in your organization? Tell us about it.

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The Blogosphere Multiplies

May 7, 2006

Technorati counts 1.2 million new posts to blogs each day! I'll bet the same non-profits that whine most about “aging files” will be the last to explore what blogging and other forms of social networking might mean to their future viability. Here's the most comprehensive look at blogging data I've seen.

For interesting companion analysis of blogging's impact on political discourse, as well as data on viewing of political blogs, go to the Pew Internet Project, especially:
http://www.pewinternet.org/ppt/BUZZ_BLOGS_BEYOND_Final05-16-05.pdf

For broader report on what online politics looked like in 2004 election: http://www.pewinternet.org/PPF/r/150/report_display.asp

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Are You a Believer?

May 7, 2006

Want the latest in commercial online marketing & promotion tactics & campaigns? Here's where I look. But then I'm a believer in the notion that commercial marketing has lessons for non-profit marketing. Are you?

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