The Agitator - Fundraising, Direct Marketing and Advocacy Strategies for Nonprofits

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Ken Burnett on Best Of The Best Fundraising Campaigns
Hi Tom, Many thanks for this very helpful plug for SOFII's Best of the Best showcase. Every time The Agitator gives SOFII a mention we [more...]
Harry Lynch on Career Pitfalls For Fundraisers
I think this is absolutely wonderful! :-)
Peggy on Rekindle Your Donor’s Thrill of Giving
I agree with Leslie. I love the idea of a welcome packet for our Legacy Society members (I work specifically in gift planning) but I am rack [more...]
Tina Cincotti on Real Fundraisers Don’t Whine, Worry or Wait
I love the toolbox idea! A question/concern about today's feature -- focus groups typically measure what people say they're doing to do rat [more...]
Loren on Any Color You Want … As Long As It’s Black
I was the VP of Development for four years at an organization that used Blackbaud's Raiser's Edge and Net Community (for online donations an [more...]
Jay Love on Any Color You Want … As Long As It’s Black
Well done story and opinion by our friends at The Agitator! Although I believe the real essence will be in the comments made by others, esp [more...]
John Sauvé-Rodd on Any Color You Want … As Long As It’s Black
Can the leopard change its spots? I’ve been an NFP software watcher for over twenty years. During that time Blackbaud has, in my territory [more...]
Tony Genovese on Text Giving A No-Brainer
However, not a big money maker or money you can count on unless you have a disaster and get lots of press coverage. I would like to see a [more...]
claire axelrad on Any Color You Want … As Long As It’s Black
This is a great perspective, and really helpful information about the alternatives out there (especially for smaller nonprofits). Thanks so [more...]
Paul de Gregorio on Text Giving A No-Brainer
Great post. I'm working with lots of UK charities on their SMS and text to donate activity. The benefits to the potential donor are clea [more...]

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Charity Dynamics

Be The First On Your Block!

By tbelford | January 27, 2012

There’s testing. And then there’s brain impulse measuring. This article from The Guardian reports that 10% of prime time TV ads have been developed using neuromarketing techniques … reading the brain’s reactions to creative stimulus in real time. So, I’m wondering … who will be... Read more

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THE AGITATOR TOOLBOX

Featuring Ideas, Applications, Tools, Processes and Case Studies of Breakthrough Solutions in Fundraising

Today's featured category: Direct Mail

"18 Months’ Worth of Testing in a Day"

That’s how the chief direct mail fundraiser of one of the nation’s largest health charities summed up this new and proven tool designed to pre-identify likely dm winners and losers—without having to waste needless time and money in printing and postage.

Every direct mailer knows the high cost and huge time delays involved with waiting for ink to dry, the postal service to deliver and then weeks and weeks waiting to evaluate the test results.

No more. Now there’s a low-cost, proven methodology that nonprofits can use to pre-identify the best test ideas – those most likely to beat the control. See the short screencast here then click the link below to learn more in a detailed description.