#RE-GIFTING MONDAY marks the kickoff of an unknown two-week holiday seen only on The Agitator’s editorial calendar. It’s unlike the seasonal “re-gifting” process where folks pass along gifts they’ve previously received ( ugly sweaters, a vase from a distant aunt, the silk tie or scarf... Read more
Featuring Ideas, Applications, Tools, Processes and Case Studies of Breakthrough Solutions in Fundraising
Today's featured category: Direct Mail
That’s how the chief direct mail fundraiser of one of the nation’s largest health charities summed up this new and proven tool designed to pre-identify likely dm winners and losers—without having to waste needless time and money in printing and postage.
Every direct mailer knows the high cost and huge time delays involved with waiting for ink to dry, the postal service to deliver and then weeks and weeks waiting to evaluate the test results.
No more. Now there’s a low-cost, proven methodology that nonprofits can use to pre-identify the best test ideas – those most likely to beat the control. See the short screencast here then click the link below to learn more in a detailed description.Learn more
In my 50 years of writing fundraising copy I’ve yet to hear of a donor saying, “Hey... Read more
Consider these donors to a disease organization: She’s a researcher working on your disease... Read more
“Most people do not listen with the intent to understand; they listen with the intent to... Read more
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