We know that trust in nonprofits is waning. You can see it in the Edelman Trust Barometer that we talked about in February, along with the reasons why trust is important to fundraising. And last week, the Charity Commission in the UK came out with similar results, showing a drop in trust for UK charities... Read more
Featuring Ideas, Applications, Tools, Processes and Case Studies of Breakthrough Solutions in Fundraising
Today's featured category: Direct Mail
That’s how the chief direct mail fundraiser of one of the nation’s largest health charities summed up this new and proven tool designed to pre-identify likely dm winners and losers—without having to waste needless time and money in printing and postage.
Every direct mailer knows the high cost and huge time delays involved with waiting for ink to dry, the postal service to deliver and then weeks and weeks waiting to evaluate the test results.
No more. Now there’s a low-cost, proven methodology that nonprofits can use to pre-identify the best test ideas – those most likely to beat the control. See the short screencast here then click the link below to learn more in a detailed description.Learn more
A discussion of incentives in direct marketing wouldn’t be complete without talking about that... Read more
A few weeks ago, Kevin Schulman here ignited a firestorm by suggesting a F2F model where the... Read more
When a siloed staff is channel-structured and channel-incentivized, the knives come out. Direct... Read more
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