Today, Americans will celebrate Thanksgiving, a national holiday also observed in Canada (last month) as well as some of the Caribbean Islands and Liberia. For our readers in the UK, we’ll note that while Thanksgiving has no place in British tradition there seems to be a growing trend for let’s call it... Read more
Featuring Ideas, Applications, Tools, Processes and Case Studies of Breakthrough Solutions in Fundraising
Today's featured category: Direct Mail
That’s how the chief direct mail fundraiser of one of the nation’s largest health charities summed up this new and proven tool designed to pre-identify likely dm winners and losers—without having to waste needless time and money in printing and postage.
Every direct mailer knows the high cost and huge time delays involved with waiting for ink to dry, the postal service to deliver and then weeks and weeks waiting to evaluate the test results.
No more. Now there’s a low-cost, proven methodology that nonprofits can use to pre-identify the best test ideas – those most likely to beat the control. See the short screencast here then click the link below to learn more in a detailed description.Learn more
Yesterday I raised the question of why did it seem so difficult to get a second gift from a donor... Read more
The Agitator has written quite a bit about the need to focus much more on donor retention and... Read more
You can get that answer personally delivered to you in the privacy of your own inbox without... Read more