Next up is The Why Axis, by Uri Gneezy and John List, two of the community of economists who work on charitable giving. Roger had already covered one item I had noted back in 2013: that 1:1 matches work just as well as 2:1 or 3:1 matches. And I talked about how people give more when they are closer to a goal in... Read more
Featuring Ideas, Applications, Tools, Processes and Case Studies of Breakthrough Solutions in Fundraising
Today's featured category: Donor Research
FREE Demographic Profile of Your Donor Base
TrueAppend empowers nonprofits of all types and sizes in the U.S. to gain valuable insights into the characteristics and demographic attributes of their donor bases and individual donors.
TrueAppend provides a FREE OVERVIEW REPORT (check out a sample here) of your donor base, without charge. In a matter of minutes you can view attributes like Age, Net Worth, and Income, as well as Lifestyle Markers such as marital status, presence of children, home ownership and political affiliation.
Fundraisers, analysts and prospect researchers can ‘drill down’ and append specific attributes to individual donor records quickly, easily and inexpensively without committing to data minimums or long-term contracts.
To append information specific to your donors –for example age, income or some other attribute like political affiliation—you simply purchase only those attributes you need for the low cost of $10 per thousand records. No minimums. No contracts. See before you buy; buy only what you need.
This video walks you through the TrueAppend process:
I have a confession to make. I still dog-ear pages. Yes, this goes against my... Read more
If you care about the future of your monthly giving program I urge you to take 2 minutes and... Read more
The last two days have covered two examples of health charities that have increased their revenues... Read more
The natural assumption is that most donors to the American Hangnail Society either have hangnails... Read more
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