Yesterday I explored ‘vanity metrics’ and briefly explained why they’re not very helpful for serious decision-making. Or how, in the case of Benchmarking, they’re often ignored or mis-applied. Today, we’ll move to metrics that truly matter. By my definition an important metric – a metric that matters –... Read more
Featuring Ideas, Applications, Tools, Processes and Case Studies of Breakthrough Solutions in Fundraising
Today's featured category: Direct Mail
That’s how the chief direct mail fundraiser of one of the nation’s largest health charities summed up this new and proven tool designed to pre-identify likely dm winners and losers—without having to waste needless time and money in printing and postage.
Every direct mailer knows the high cost and huge time delays involved with waiting for ink to dry, the postal service to deliver and then weeks and weeks waiting to evaluate the test results.
No more. Now there’s a low-cost, proven methodology that nonprofits can use to pre-identify the best test ideas – those most likely to beat the control. See the short screencast here then click the link below to learn more in a detailed description.Learn more
In Is Your Website Driving Away Your Best Folks? I warned of the danger relying on ‘vanity... Read more
Tom’s 127 Facts About Video Marketing last week inspired me to reprise some of my favorite... Read more
Time spent (minutes per month) on websites was down across all industries in the U.S. in 2016... Read more